A consistent brand across different packaging

Start with a clear approach to colour, branding and information rather than filling every space.

Choose a visual focus

Give your brand name, graphics and product information a clear hierarchy. Let customers see the most important information first, then build recognition through details.

Keep the identity consistent across sizes

Boxes and carry bags have different visible areas. Rather than simply scaling one image, maintain consistent colours, typography and spacing to create a coherent collection.

Place useful information thoughtfully

Opening, carrying and joining points affect artwork placement. Check the structural dieline to keep important information away from folds and obscured areas.

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